Occult Art Company
The Lonelygirl15 Hoax – Home Entertainment in school or viral marketing?
Do you remember where you were when Lonelygirl15 was exposed as a hoax? Such After the revelation was not worthy of such importance, but it is true that millions of people not only ask, but, more importantly, the observation for several months. It was one of the most successful attempts in the history of viral marketing and if so, what has been put on the market? First, a new field for those who are not connected Internet or exposed to the media in recent weeks.
Social Networking digital video
Exhibitionism is a blockbuster online social. Sites like MySpace (56 million members) and Facebook (9,000,000 members) have proved extremely popular websites in which those engaged in the registration post free personal profiles, blogs and photos every day and draw up lists of cyber-friend of cyber-groups with which "chill." YouTube is the video version This phenomenon of virtual socialization. Members can post home videos (60,000 per day) and the use of moving images to convey their personalities and artistic talents (100 million hits per day).
members to develop their own YouTube "channel" with threads of video downloads, the who have a talent for finding a large number of subscribers to your channel recruited comments. YouTube has a particularly effective vehicle for new groups to develop and monitor groups set up to market their performances and recordings. Some record companies use of YouTube in the same way they have applied for distribution MTV ago a decade. Other videos continue because its artists are distributed without permission.
However, YouTube is still mainly a playground for young and Goofy – Not necessarily strengthen the "young" Classification lot. And like all meeting places for young people, many men will hormonally challenged looking for eye candy. Young, beautiful women video after the following major newspapers collected in a relatively short period.
Enter "Bree"
If it's "Lonelygirl15" in the title screen for a year of sixteen she describes as "home education" adolescent named "Bree" with a pretty face, big eyes and all the buttons of Women in the place of personality in adolescents. During summer, released 29 videos that have built a great crowd and not much more than the innocent charm and spirit of hormones typical teen daughter with her feet. Oh, and as it turned out, a pair of professional writers.
Most of the videos were filmed in his room, but goes on an outing or two with a friend. She made some allusions to the hidden dark matters and mysterious, attracting interest Increased testosterone soaked for their fans.
There was something of a stage built in the video channel, but nothing to keep including interest and art film audience. She was invited to a party, defied his father and went anyway, was punished for it. But there was much intrigue and the popularity (and quality abnormally high in the video) to generate a large number of text messages on the girl who might just be. It was also released videos of fans about their identity, its mystery and cartoon character.
Then it happened that some detectives with computer skills attracted "Bree" for a site E-mail to MySpace, which had some type of tracking software together. Bree's response was assigned to one of the largest talent agencies in Los Angeles, Creative Artists Agency (CAA). Busted. The team had sought the e-mail sent a message of their discovery and the origin of Bree's response, concluded that the caper entire device was a kind of marketing relationship with Hollywood and its main products. Bree joined an exclusive fraternity reasonably "celebrity" that have been "famous for being famous."
A viral epidemic
The two boys who had been scripts and make the videos were "filmmakers" Ramesh Flinders and named Michael Beckett. Since its release, have not missed step. Actress Bree is a young Los Angeleno named Jessica Rose, who has since appeared in the national talk shows discussing the scam for months as an artistic enterprise. She found the casting on Craigslist, read for the role, has returned two more tests and got the job. Some of these scripts were written, but I had the freedom to ad-lib.
The filmmakers themselves say Bree was never designed to represent a real person – a little hard to believe, without any warning or asterisks in the film. Nor, they say, is a type to promote for any Hollywood studio or organization. However, currently represented by CAA, which was in power when answering e-mails in name-the metro-and Ms. Rose was paid $ 30,000 for her portrayal of the girl in peace. Anyone invested in this game for a reason.
All exposed parts of the state without the slightest trace of remorse that the show will take place. Jessica Rose sees the future as they develop a permanent stage. Presumably, the filmmakers see it as a ticket giant screens. And if Lonelygirl15 remains a current reality in YouTube, art school there will be a video for the responses to the camera, Comment cartoons, and other twists on the original hoaxette YouTube.
All this raises the question: who cares? If so, how? What? There are thousands of videos on YouTube that are humorous fiction humorous reviews, entertainment enthusiasts of all backgrounds. Why not a series? The fact that it was a parody, it seems to have offended anyone, after all, YouTube is a platform for all forms of distributed video expression in small bites.
What was supposed to do can be a matter of dollars regardless if there was a way to track the money. If this was done for self-by filmmakers who have succeeded brilliantly in one of the most massive viral marketing of our time. The problem is that they were known for producing films nobody wanted to buy a ticket to go see. The fact that these devices are made of a cultural phenomenon in a few weeks is probably closer to the import of this cascade.
The term "viral marketing" has become high on the list of characteristics of the Internet in advertising and marketing of technical shops. Like most things that move with the speed of the network, no one has found it very well how to exploit it. That Lonelygirl15 production showed that under the right circumstances, you can create an immediate recognition of a virtual entity among many people. But Howard Dean did in 2004 – with a goal. On the other hand, MySpace and YouTube are registered through mouth-to-network in two or three years and thousands of millions of dollars of property.
What is interesting is that nobody, including Rupert Murdoch, is quite sure why they are properties of millions of dollars. Posting Success is measured in terms of exposure eyes, and these sites have eyes for tens of millions. But we somehow turn this into money from sponsors. Capers may give a notice Lonelygirl15 of genius an idea of how to make money with viral marketing video. If so, you can see Bree as a step in the process of evolution.
About the Author
Madison Lockwood is a customer relations associate, specializing in small business development, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.
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